The Colorado sports betting market will soon have a radio station.
The Denver radio station under the call letters EZ 1430 (KEZW-AM) Timeless Music will rebrand as The Bet 1430 AM.
What does this mean for Colorado sports bettors?
According to a news release sent by station owner Entercom, the station will be a BetQL Audio Network and CBS Sports Radio Affiliate.
Programming will feature national sports talk and sports gambling.
As for when the new sports betting station will go live, it’s not clear when that will happen.
Chuck Sullivan, senior vice president and market manager for Entercom Denver, said in the release:
“With Colorado a legal sports betting state, we have a unique opportunity to play a role in this rapidly growing arena with the launch of The Bet 1430AM. RADIO.COM. Sports favorites like ‘BetQL Daily’ and ‘You Better You Bet’ are extremely successful podcasts and now is the time to bring those brands to life along with the strength of our established CBS Sports Radio Network and talent to our broadcast audience in Denver.”
In terms of the weekday programming lineup, here’s what listeners can expect, as noted in the release. All times are MST:
- 4:00 a.m. – 8:00 a.m.: “The DA Show” with Damon Amendolara
- 8:00 a.m. – 11:00 a.m.: “BetQL Daily” with Joe Ostrowski and Ross Tucker
- 11:00 a.m. – 1:00 p.m.: “Reiter Than You”
- 1:00 p.m. – 2:00 p.m.: “Tiki and Tierney”
- 2:00 p.m. – 6:00 p.m.: “You Better You Bet” with Nick Kostos and Ken Barkley
- 6:00 p.m. – 8:00 p.m.: “The Zach Gelb Show”
- 8:00 p.m. – 12:00 a.m.: “JRSportBrief”
- 12:00 a.m. – 4:00 a.m.: “After Hours with Amy Lawrence”
Will a sports betting radio station work?
Whether there’s a market for a sports gambling radio station, time will tell.
What we do know is Coloradans have taken to sports betting in a major way. You can see that in the record numbers the state continues to put up.
December was the eighth straight record month for Colorado, with $284.55 million in bets. That pushes the total to $1.2 billion since the launch on May 1.
Given the market launched amid a pandemic and with no major US sports until the end of July, that’s a pretty remarkable feat.
It’s not far-fetched to see Colorado sports betting approach $2 billion in a full year.
Colorado is also one of the most innovative markets in the US.
Just look at the various futures bets on odds for where Deshaun Watson and Matthew Stafford will play in 2021 that help build intrigue.
So while Entercom could be playing the odds with a sports betting radio station, don’t bet against it working.