Colorado bet365 Now Offers Fixed-Odds Horse Betting

Written By Dan Holmes on 06/04/2024
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Colorado will now have access to fixed-odds betting on thoroughbred and harness racing from the bet365 mobile app and betting site.

BetMakers Technology Group has entered into a two-year agreement that allows bet365 to offer fixed-odds horse betting in the state.

While bet365 has offered horse race betting in the state for several years, it’s the first time Coloradans can bet online with fixed odds.

Bet365 offers fixed-odds horse betting in New Jersey too

Pari-mutuel horse betting in Colorado has been around since 1950. Pari-mutuel differs from fixed-odds betting in that the final payout is not determined until all the bets are in and pooled together. Fixed-odds betting sets the payout before a bet is placed.

BetMakers CEO Jake Henson believes interest in horse racing is on the rise.

“This is a significant milestone for BetMakers and aligns with our strategy for fixed-odds betting on thoroughbreds in the US. The sports betting market in the US is starting to mature, and the interest from operators in horse racing as a product is expected to become even stronger.”

The two gaming companies will also offer fixed-odds horse betting to New Jersey. Under terms of the arrangements in both states, bet365 will pay a fee to BetMakers based on the amount of wagers placed on fixed-odds horse racing.

Bet365 is based in England

The bet365 sportsbook app and/or casino app is available in several states.

  • Arizona
  • Colorado
  • Indiana
  • Iowa
  • Kentucky
  • Louisiana
  • New Jersey
  • North Carolina
  • Ohio
  • Virginia

Not all of the states permit horse betting online or via commercial sports betting providers.

Founded in 2000, bet365 is based in the United Kingdom. It has taken a measured approach to penetrating the US market. In many cases, it has focused on differentiation by offering unique products like table betting games through its casino app and horse racing in new markets.

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Dan Holmes

Dan Holmes writes about sports betting, sports media, and sports betting legislative matters. He's the author of three books, and previously reported for Major League Baseball, as well as the National Baseball Hall of Fame and Museum.

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