GeoComply To Power Online Sportsbooks’ Geolocation Services In Colorado

Written By Ian St. Clair on 04/08/2020
GeoComply sports betting

Another major industry player has entered the sports betting scene in Colorado.

GeoComply, a geolocation technology company, received its vendor minor license during a special meeting last Thursday by the Colorado Limited Gaming Control Commission (CLGCC).

CO sports betting operators can use the company’s geolocation services as part of their online sports betting apps and websites.

The leader in iGaming industry powers several platforms and operators in over 40 states.

GeoComply teams with sportsbooks

GeoComply has teamed up with industry powerhouses such as FanDuel, DraftKings, MGM Resorts, Betfair, William Hill and Caesars Entertainment. The company is an approved vendor in the states of New Jersey, Nevada, Delaware, Georgia, Mississippi and West Virginia.

“We are pleased to be approved to service our clients and partners in such a sports-driven market as Colorado,” Lindsay Slader, VP of Regulatory Affairs at GeoComply, said in a press release. “The GeoComply team is prepared and ready to support the rollout of online sports betting as quickly as the state is able to launch its live operations.”

Colorado’s gaming industry is facing uncertainty and upheaval as the May 1 launch of legal sports betting approaches.

Gov. Jared Polis shuttered state casinos by executive order on March 17 to fight the spread of COVID-19, triggering furloughs in gambling towns Black Hawk, Central City and Cripple Creek. During a televised addressed on Monday, the governor announced that he was extending the statewide stay-at-home order through April 26.

“If there is any way to safely end it sooner, then we will,” Polis said. “And likewise, if Coloradans aren’t staying at home and the numbers of the dead and dying continue to increase, then it could go longer.”

But that hasn’t stopped CLGCC officials from moving forward with the administrative legwork ahead of the launch. Commission members green-lighted GeoComply’s recent license in the virtual landscape of Cisco Webex. It was among a whopping 32 total licenses of various kinds approved last week.

What is GeoComply?

Since launching in 2011, GeoComply has quickly become the iGaming industry’s trusted solution for reliable, secure and accurate geolocation services, according to a press release from the company.

Regulated online casino, poker, sports betting, lottery, ADW and DFS operators in 44 states rely on the company to ensure compliance with state and federal regulations. For more information, please visit GeoComply.com.

GeoComply’s solutions have achieved close to 100% market share for enabling regulatory compliance with the critically important state and federal laws for player location. The company has rapidly grown to cover iGaming, sports betting, iLottery and daily fantasy sports not only in the US, but also in Europe and Asia.

Abiding by the law

GeoComply’s advanced and adaptive geolocation solutions make it easier for regulatory officials and operators to ensure their online gaming enterprises are fully compliant with applicable laws and regulations, which are often legally complex.

The company’s technology is licensed, tested and approved by:

  • New Jersey Division of Gaming Enforcement
  • Nevada Gaming Control Board
  • Georgia Lottery
  • Gaming Laboratories International
  • BMM Test Labs

The company’s solutions are device-neutral, offering secure and accurate location verification solutions for desktops, laptops, smartphones and tablets.

Customer preferences don’t have to be ignored. Its technology is embedded in the user interface to eliminate unnecessary and cumbersome hurdles around the technology. This is coupled with a powerful singular back-office portal that contains customized tools. They include customized border configurations, advanced reporting tools and configurable location parameters, according to its website.

The company has also been expanding its offering into areas such as payment and fraud analytics and streaming media solutions.

As the state aims for a May 1 launch, GeoComply joins an array of industry players entering the CO conversation.

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Ian St. Clair

Ian St. Clair is an award-winning sports journalist. He is a University of Northern Colorado graduate, Colorado native and has over a decade of experience covering college and professional athletics. Ian does a weekly Broncos segment each Saturday on Klahr and Kompany on Denver radio station ESPN 1600 AM.

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