K22 Tech Hopes To Revolutionize Retail Sports Betting

Written By Jarrett Huff on 12/08/2022
Colorado retail sports betting may improve competitive advantage over online gambling

Sports betting in Colorado continues to grow as October saw the state’s second-highest total bets placed. This is thanks in large part to the growing popularity of online sports betting.

In October, online betting in Colorado accounted for around 99.08% of over $526 million in total gross bets placed in the state – outperforming retail operations by a wide margin.

Now a new technology introduced by SB22 may help improve Colorado sports betting retailers’ competitive advantage. Nov. 30 saw the next generation in retail betting technology debut with SB22’s K22.

K22 is a fully automated retail betting solution that will allow operators to offer a competitive retail sportsbook while also cutting operation costs, according to a press release.

SB22 believes K22 will revolutionize the way retail sportsbooks operate.

K22 introduces TITO function for sportsbook kiosks

K22 is an expansion of the GLI-33-certified Fi22 platform. Fi22 is SB22’s gambling platform developed specifically for the US market with a built-in Player Account Management module.

It can develop new features and integrate new technologies faster on iOS and Android apps. And it features an immersive VR betting platform.

K22 introduces an industry-first ticket-in-ticket-out (TITO) functionality. The TITO function will enable casinos to operate their sportsbook kiosks in the same way as a conventional slot machine.

This allows for offerings of bonuses, coupons, drawings and cashless functionality – where it is permitted. It also allows casinos to streamline their accounting procedures. 

On K22, Vladimir Jovanovic, chief operating officer of SB22, said:

“K22 is the first true self-service retail technology that allows operators to offer a profitable sportsbook without significant operational overhead and capital investment. This is an industry game changer as even smaller casino operators can offer their own sportsbook and control their brand and player experience.

How can K22 help Colorado sports betting retailers?

K22 allows casinos to easily integrate with casino management systems to offer operators and players a seamless sportsbook experience. Casinos will be able to provide players with custom in-house promotions, retention offers and higher betting limits, using Fi22’s AI and machine learning capabilities.

One valuable feature is K22’s extensive reporting on the games the patrons are playing at the casinos. This reporting will give casino operators a better understanding of their patrons.

On the growth potential for retail sports betting Vik Shrestha, chief commercial officer of SB22, said:

“With over 950 combined Commercial and Tribal casinos in the US, retail sports betting is a major market with significant growth ahead. Advanced capabilities including linking a casino account to a sports betting account and even a Free to Play engagement app, enables operators to seamlessly cross-promote and drive revenues across their entire business.”

Where can you bet on sports at a casino in Colorado?

Colorado casinos are only available in three towns across the state; Black Hawk, Central City, Cripple Creek and Towaoc. Between the four, 18 casinos are available, each with a retail sportsbook.

Blackhawk leads the state with 11 casinos:

  1. Ameristar Casino Resort Spa
  2. Isle Casino Black Hawk
  3. Lady Luck Casino Black Hawk
  4. Mardi Gras Casino
  5. Monarch Casino Resort Spa Black Hawk
  6. Red Dolly Casino
  7. Saratoga Casino Black Hawk
  8. Sasquatch Casino
  9. The Lodge Casino
  10. The Wildcard Saloon
  11. Z Casino

Cripple Creek has four casinos:

  1. Bronco Billy’s Casino
  2. Colorado Grande Casino
  3. Johnny Nolon’s Casino
  4. Wildwood Casino

Central City’s two casinos are Grand Z Casino Hotel and Johnny Z’s Casino, while Towaoc has Ute Mountain Casino, the first Native American casino in Colorado.

Photo by AP Photo/Susan Haigh
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Jarrett Huff

Jarrett Huff is a former sports editor at Northern Star Media from Wonder Lake, IL. Friends and family will tell you he's an NBA history nerd with a diehard passion for the Chicago Bulls, Bears and Cubs.

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