When it comes to questions on the Colorado sports betting market, one ranks at the top.
No, this doesn’t involve the odds on the next Denver Broncos quarterback, though that is definitely up there.
This is about the launch of the Barstool app in Colorado. Will it happen before the Super Bowl?
Since the sportsbook just launched in Michigan last week, you would think that it’s possible.
As of now, PlayColorado was told that the launch won’t happen by Feb. 7.
In terms of when Barstool will go live for Colorado sports betting, all that is known is it is “coming soon.”
While the exact launch of the app remains a mystery, the Colorado Division of Gaming told PlayColorado in October that it heard Barstool could possibly go live in the first quarter of 2021.
That seems to be the goal. We also know the Barstool retail sportsbook at the Ameristar in Black Hawk is open.
The first Barstool retail outlet in the US officially opened in early November.
Video of the @BSSportsbook @AmeristarBH. View from the bar. As noted earlier, awesome setup. pic.twitter.com/9x53OlLeGh
— Play Colorado (@Colorado_Play) November 5, 2020
What to expect from Barstool in Colorado
There’s no question the app could be a major player in this market.
When you look at the December numbers for Barstool in Pennsylvania, it gives you an idea of what is possible in Colorado.
As PlayPennsylvania noted:
“Barstool online sportsbook saw a surge in handle ($71.8 million) and revenue ($13.9 million) in December. In its fourth month, Barstool finished tops among all of PA’s online sportsbooks for revenue. PA online sportsbook mobile apps combined for $33 million in revenue with Barstool accounting for 42% of it.”
The just-launched Barstool app in Michigan is another possible indicator of what the response in the Centennial State could look like.
While there isn’t anything “official” yet, PlayMichigan said the closest thing to definitive numbers from the weekend will likely come from Barstool.
The story adds that parent company Penn National Gaming pledged to match first-time Michigan deposits that were wagered over the first weekend to The Barstool Fund.
As the story highlights:
“According to PNG near the kickoff of Sunday’s AFC Championship game between the Kansas City Chiefs and the Buffalo Bills, $2.2 million will be matched from the drive.”
While it’s highly unlikely the Barstool app will launch in time for Colorado bettors to wager on the Super Bowl, the anticipation will only grow.
When the app does go live, expect Barstool to become a major player in the market.