Disclaimer: Barstool sports is not yet live in Colorado. This review will be updated post the site’s launch in CO.
In February 2020, Penn National – owners of casinos and sportsbooks in multiple states – announced they were buying 36% of Barstool Sports.
A brand-new sports betting app is under development. This is expected to be available in the 3rd quarter of 2020. This will cover much more than the DFS style picks contests available on the current (national) Barstool Bets app.
Among the states where sports betting is legal, Colorado is a strong candidate for being among the first to see the Barstool Sports betting app available. While Penn National doesn’t directly own any casinos in Colorado, they do manage the Ameristar Casino in Black Hawk. That venue is favorite to host both retail and online sports betting under the Barstool Bets brand.
This page is a preview, based on what is known about Penn National (via its Hollywood Casinos properties), Barstool’s media empire, and the legal requirements for betting apps in Colorado.
If Penn National and Barstool make their public deadline of 3Q to launch their sportsbook, they will be entering a crowded scene in Colorado. Most rivals will have gone live on the May 1, 2020 kick-off. This is good news for prospective bettors. as Barstool will need an enticing welcome deal to get market share.
There are three types of bonuses on offer at online sportsbooks. Many offer a combination of a no-deposit free bet type offer and either a matched deposit bonus or risk-free first paid bet. Here are the possible Barstool Sportsbook bonuses:
|Online Sportsbook||Barstool Sportsbook|
|Risk Free Bet||TBD|
|Last Updated||August 2020|
The other popular media/sports betting tie-in is between StarsBet and FOX Sports. They have linked player promotions to the picks made by hosts of their popular shows. Barstool has a great opportunity to do something similar.
Hosts including KFC, Big Cat, and El Presidente could make selections, which then get enhanced odds or bet insurance/refund type deals attached. This could be the tip of the iceberg in terms of cross over deals with the media brand.
Other sportsbook apps in Colorado have a loyalty program. These vary, some offer fixed returns, others are tiered with increasing benefits as you move up. Barstool Bets will need to offer something along similar lines to be competitive in the Centennial State.
Penn National doesn’t currently own a property in Colorado. It did own Bullwhacker’s Casino in Black Hawk, though this has since been sold. They do manage the Ameristar Casino, which has yet to announce a sports betting partner. This is one of the larger casinos in Black Hawk, and an obvious fit with the new Barstool Bets brand. No official announcement has been made at the time of writing.
With 33 casinos in Colorado, there are plenty of potential partners that have not already announced deals.
Sports betting was made legal in CO in a referendum in November 2019. Known as ‘Proposition DD’, this passed a state-wide vote narrowly. It allowed House Bill 1327, which set out a licensing framework for online and retail sports betting, to become law. The first sportsbooks went live in May 2020.
There are three ways to place bets in Colorado. You can visit a retail sportsbook at a casino in Black Hawk, Cripple Creek or Central City or go online via desktops, Android, or iOS devices.
Most people will choose the more convenient online betting option. From a desktop or laptop computer, you’ll be able to bet via website-based sportsbooks. If you are using a smartphone or tablet, you’ll need to install the Barstool Sports betting app.
Apps include geo-location technology. This shows that you are inside state lines, which is a requirement before you can place a bet.
Barstool Bets will be able to detect whether you are using an Android smartphone or iPhone/iPad when you visit their website. You’ll then be offered the correct download. For Android users, the download will come from Barstool directly. Depending on your device, you’ll need to dismiss some warning messages about downloading from an ‘unknown source’.
We already know how the branding will look with the distinctive sideways stool logo and clean navigation a given. We also have a good idea of how the app will be laid out. While each Colorado betting app has some unique attributes, the navigation and layout follow a similar pattern.
First, you’ll need to find the sport, league, and then individual match(es) you want to bet on. The most popular pro leagues will be featured on a menu which will appear on the left. This will include live matches – which you’ll be able to bet on while they take place. For other sports, you’ll find an A-Z or fill list linked here.
Once your sport appears, you can drill down the divisions, conferences or choose college (or international) fixtures via tabs. When you find an individual match, this will have the popular singles bets showing only. If you want to bet the moneyline, totals or spread – then click on the lines to add them to your bet slip. Otherwise, clicking the ‘more bets’ link will give you a full list of the lines.
The final step is to visit your bet slip. On some apps this appears at the bottom – and will appear when you tap it. On others, you’ll access this via the main menu.
No bet is placed until confirmed. You can remove anything unwanted from your bet slip before you finish. The remaining selections can be combined into multiple bets like parlays or round robins, or you can place singles. The final step is to set the amount to wager, then confirm your bet.
Barstool cover the pro sports leagues in depth – though there is much more to the media giant than just betting on the NFL, NBA, NHL and MLB. Here is the full list of sports currently on the Barstool Sports main menu:
They also feature motor racing. This list is seasonal, with different sports (and international fixtures) swapping out the current ones as the year progresses.
Depending on who Barstool partner with for their technology back-end, this list could be expanded. For example, many brands use Kambi to provide odds and markets for niche sports and games/leagues from around the world.
Barstool will be expanding from their current list of small picks style (DFS) contests into a full range of sports betting wagers. These can be split into single match bets, multiples (parlays) and special bets like props.
A new type of betting that online sportsbooks offer is live betting. This is also known as in-play betting by some brands. The bets you’ll place are the single match wagers listed below. The difference is that you can place them while the action is underway via your app. The name ‘Barstool’ is perfect for this type of betting – with the possibility of placing bets literally from your bar stool while you enjoy the game.
Here are the types of bet you’ll find at the Barstool Bets sportsbook:
Unless you get lucky with your no-deposit free bet deals, you’ll need to fund your sports betting account. A significant benefit to regulated sportsbooks in Colorado, is that many easy deposit and withdrawal methods are now available. For many people, using a credit or debit card in the same way as making any online purchase is the easiest of all. Others prefer to keep their regular spending and sports betting separated,while some people prefer the security of third-party payment systems.
Here is the full list of ways you’ll be able to deposit and withdraw from Barstool Bets in Colorado:
Barstool sports started as a sports-only magazine in 2003. This covers the Boston area, offering fantasy sports content. They moved online in 2007. Since then Barstool has expanded the topics covered. In addition to their sports coverage, they cover popular culture and celebrity news.
You can enter picks contests online at Barstool Sports. This site is a bit-player in a DFS space dominated by DraftKings and FanDuel.
More recently, the brand has expanded into video content. Regular shows include the ‘Barstool Rundown’, ‘Million Dollaz worth of Game’, and ‘Everybody is Awful (Except You)’.
In 2020, Penn National announced they were acquiring 36% of Barstool.
Penn National has grown into a major casino operator. This company has history going back to the late 1960’s, when its predecessors took advantage of legal changes in Pennsylvania to build horse racing tracks.
Today, Penn National operate 43 casino properties in 17 jurisdictions domestically and in Canada. Many of these are under the ‘Hollywood Casino’ brand.
While Penn National Gaming no longer own a Colorado casino (after selling Bushwhacker’s), they manage the Ameristar Casino in Black Hawk. This property is owned by Gaming and Leisure Properties Ltd. In PA, this company has partnered with betting giant William Hill for their retail and online sportsbooks.
This book will open in the third quarter of 2020. As a joint venture between the casino giant Penn National and a huge media brand, Barstool Bets is expected to hit the ground running.
Barstool will be entering a crowded market. This means bettors can expect some solid welcome offers in an attempt to attract them from their current books. You’ll be able to bet online via apps or at the Ameristar Casino in Black Hawk, where Penn National manage a major casino.
Tying media content with sports betting has been a success for brands including FOX Bet and theScore in other legal betting states. The unique Barstool brand looks to do the same.