Other than Las Vegas and Atlantic City, there may not be another region in the US that has as many casino choices as Black Hawk. The former mining town has become “Vegas in the Mountains,” sporting multiple gaming resorts just a 45-minute drive from Denver.
Among them is the luxurious Monarch Casino Resort Spa, which was recently nominated for Best Hotel Spa by USA Today. There’s no mystery why. Monarch has long been a favorite of Coloradans who visit the small town to relax, gamble and take in the scenic vistas.
The winning resort will be announced Aug. 25. Monarch is also in the running for Best Player’s Club.
Monarch offers unique experience to first-time and frequent visitors
Casino gambling in Colorado is only allowed in the mountain towns of Black Hawk, Central City (1 mile from Black Hawk), and Cripple Creek (west of Colorado Springs). Online gambling is limited to CO sports betting, and residents can buy Colorado Lottery tickets online through a third party. Online casinos in Colorado are still prohibited in The Centennial State.
Erica Ferris, director of marketing for Monarch, told PlayColorado that it’s challenging to be a successful gaming tourist attraction in a remote town with a population of less than 200.
“We understand how competitive the gaming market is in Black Hawk, which is why our team members work so hard to give guests an experience. Whether it’s their first time visiting, or Monarch is their go-to gaming resort destination, our front-line team members strive to ensure that each time a guest visits Monarch, it’s their best time.”
Monarch is a unique experience that first-time visitors may not expect. Most casinos are all the same. There’s the large parking lot, lavish entryway to a mall-like structure, and wide-open gaming floor. Monarch has the same amenities but in a more intimate setting.
Located in the heart of the western edge of downtown Black Hawk, Monarch sports a two-level gaming floor, 42 table games, a high-stakes casino area, and live poker room. If you want slots, they house more than 1,000 machines.
Monarch features rooftop pool and spa
The Monarch has two restaurant options plus a cafe. Visitors love the rooftop pool and spa, which affords amazing views of the mountain scenery and quaint Black Hawk, a town once centered around prospecting.
Ferris says the Monarch is focused on turning first-time visitors into frequent guests.
“[Our] goal is key to getting people to come back. Over time, as they game with us, they accumulate tier points that unlock unique perks and comp dollars, which can be redeemed at any of Monarch’s award-winning restaurants, luxury rooftop spa, hotel and boutique gift shop.”
Visitors can also place bets on sports with the Bet Monarch app. It is available on-site for the retail sportsbook and lounge.
USA Today recognizes Monarch rewards program
The chance to be singled out by a national publication is a reminder for Ferris that Monarch is emphasizing the right things.
“We appreciate the local and regional awards, but these nominations for ‘USA Today 10 Best’ are our first national award nominations. It’s a testament to how hard [we’ve] worked to provide the ultimate guest experience for Coloradans, an experience we’re excited to provide to curious travelers across the US who choose to come to visit [Monarch].”
The Monarch Rewards program has been a hit with both Colorado residents and out-of-state visitors. Rewards can be used for comp play, dining, spa services, and accommodations. They can also be earned and used at the Monarch’s sister property, Atlantis Casino Resort Spa in Reno, NV.
USA Today has recognized Monarch Rewards guest benefits by nominating the program for Best Player’s Club.