theScore Introduces Bet Section To Colorado Sports Betting Market

Written By Ian St. Clair on 11/12/2020 - Last Updated on January 26, 2021

As Colorado grows into sports betting, users are on the lookout for why they should choose one app or the other.

Whether it’s the plethora of promotions, user experience, or how quickly the Colorado betting app payout wins, a perceived leg up could go a long way to attracting customers.

theScore is hoping to do just that with the introduction of Bet Section.

This is a new home for sports betting on theScore app. This may also help the company push the envelope and get new users.

As the press release notes, Bet Section is the most integrated and personalized suite of betting features ever. Bet Section takes the company’s innovative cross-platform media and betting experience to the next level.

theScore sports betting app has a market access deal with the Gilpin Casino in Black Hawk.

The app launched in Colorado in early September. The sportsbook is also currently live in New Jersey and Indiana.

What CO users will get

theScore users in CO will receive a suite of highly personalized betting features.

Per the release, here are some of those key features you will find when you use Bet Section:

  • Personalized Markets: You’ll get the most relevant markets available based on your favorite teams and leagues on theScore. That will help you discover the bets you’re most likely to care about.
  • Bet Tracking: When a bet is placed on theScore Bet, it will automatically be tracked live within Bet Section on theScore. This means you can follow your wagers live in theScore’s sports app. That includes seeing real-time cash out offers. That also allows you to always know where your action stands while still focusing on the game.
  • Exclusive Promotions: You will be served exclusive and personalized promotions for theScore Bet.
  • Community Polling: See how your picks are polling with other users of theScore, cast your vote and use the results to start building a bet slip.

John Levy, founder and CEO of theScore, said in the release:

“We launched theScore Bet on the premise that betting should be a natural extension of how fans consume sports, not an isolated transactional experience. (Bet Selection) is natural, seamless and reinforces our cutting-edge approach in fusing media with gaming.”

Bet Section is now available for CO users on iOS.

In a market that is proving to be ultra competitive, this new tool from theScore may help push the envelope and attract new customers.

Photo by AP / Danny Karnik
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Ian St. Clair

Ian is an award-winning sports journalist and a University of Northern Colorado graduate. He’s a Colorado native and has over a decade of experience covering college and professional athletics. He broke into the gambling industry right as Colorado launched legal sports betting in 2020. Ian now manages the sites for some of the biggest gambling markets in North America and is an analyst for PlayColorado.

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