If you’ve watched the Colorado Rockies this season, you’ve noticed new signage and sponsors at Coors Field.
That’s especially true behind home plate.
For bettors and fans, most of it is from what was once an unlikely source, sportsbooks. But one in particular stood out since there was no announcement of an “official” deal.
That is the WynnBet Colorado sportsbook.
Fans knew of the Rockies deals with DraftKings and Befred, but why is WynnBet on the display behind home plate?
We now know.
On Wednesday, WynnBet and the Rockies announced a multi-year agreement. The deal makes WynnBet an official sports betting partner of the MLB franchise. According to the press release, the sportsbook will have access to a wide range of assets as a result of the partnership.
WynnBet launched in the Colorado sports betting market last September. It has a market access deal with Bronco Billy’s Casino in Cripple Creek.
The betting app, run in conjunction with Wynn Resorts, has been making a heavy sports betting push the last 10 months. It’s clear WynnBet wants to join the other big players when it comes to sports gambling in the U.S. And this partnership with the Rockies is just the start when it comes to Colorado and the country.
WynnBet is also live in New Jersey, Michigan, Indiana, Virginia and Tennessee. The app also has a sports betting deal with the Cincinnati Reds.
What will Rockies fans get out of the new deal?
As a way to celebrate the new partnership, WynnBet is giving fans betting on the Rockies an in-app odds boost for today’s game against the Arizona Diamondbacks.
All bettors can place a wager on Colorado at +500 odds (max $10 bet) in Wednesday’s game against the Diamondbacks (7:40 p.m. MT first pitch). You no doubt know of the Rockies’ struggles on the road, but Arizona is one of the worst teams in baseball. That helps make the boost a little more tempting. Though, for what it’s worth, Colorado did lose to the DBacks 4-3 on Tuesday night.
The other way Colorado fans will see this deal in action is on the WynnBet app’s “spin wheel.” According to the release, bettors on the app will have opportunities to win lower level tickets to Rockies games with pairs of seats set to be distributed this summer for the team’s remaining home games.
And, of course, there’s the signage you’ll see throughout Coors Field.
As the release notes, fans in attendance at 20th and Blake will see rotating WynnBET signage and branding behind home plate as well as on the main video boards in left field (pregame and in-game). The release adds that WynnBET will run in-game promotions that may yield prizes such as trips to Wynn Las Vegas.
WynnBet users could throw out a ceremonial first pitch
Wait, the partnership calls for even more.
Through the partnership, WynnBET will host several premium hospitality events and experiential activations on the main and external concourses at Rockies’ home games. WynnBET will also have the chance to choose fans to throw out the ceremonial first pitch and participate in special on-field ceremonies.
While no betting lounges have been included in the three sports betting deals the Rockies have with sportsbooks, if one comes about, you won’t see betting kiosks. Under state law, kiosks are only permitted at casinos in the three three gaming towns of Black Hawk, Central City and Cripple Creek.
As the world of sports betting continues to take shape, another local franchise has inked another deal with a sportsbook. On top of the three partnerships that the Rockies have, the Denver Broncos have them with FanDuel, BetMGM and Betfred, and the Colorado Avalanche and Denver Nuggets have one with PointsBet.
Now the WynnBet signage Rockies fans have seen most of the season makes sense.
This new partnership is also just the start of what bettors in Colorado and the country can expect from the sports betting app.