Betsafe is Latest App in Colorado’s Online Sportsbook Portfolio

Written By Ken Pomponio on 03/30/2022 - Last Updated on April 1, 2022
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Colorado sports bettors now have another online option.

The Betsafe Sportsbook app has been added to the Centennial State’s portfolio. That growing list now includes 27 legal online sportsbooks in Colorado.

Betsafe’s launch was made official Monday. It came via an announcement/news release from parent company, Bettson AB, a holding company based in Stockholm. 

Betsson has been partners with Dostal Alley Casino in Central City since late June of 2020.

Betsson opens Denver headquarters 

As mentioned, Betsson’s headquarters are in Sweden. 

And its U.S. operations are based in Delaware.

But in connection with the Betsafe Colorado launch, the corp also has opened an office in Denver. It’s located at 999 18th Street.

The primary purpose for the Denver locale will be to support Betsafe’s regional operations, according to the news release. 

A managing director currently is overseeing the operations on site.

Betsson CEO and president Pontus Lindwal added in the news release:

“The launch of our proprietary sportsbook in the U.S. is an important milestone. We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B (business-to-business) and B2C (business-to-consumer) ambitions, thanks to many months of hard work by our product and technology teams to craft a product customized for the U.S. market.”

Betsafe app available for iOS, android users

To launch Betsafe in Colorado, Betsson first had to gain the required GLI 33 certification from Gaming Laboratories International.

Betsafe is currently available only as an application. And it available for download via iOS and android.

According to the Betsson news release, “the app provides players with a wide range of sports categories, a variety of betting and payment options, competitive odds and engaging promotions for Colorado residents and visitors.”

Live betting, single-game parlays, player props and odds boosts are among the sports wagering features listed on the Betsafe Colorado website.

In any case, Betsafe certainly is counting on carving out a slice of the robust Colorado sports betting market.

In January, Centennial State sportsbooks set a state monthly record with a $574 million handle. That placed Colorado sixth in the U.S. for January sports wagering volume.

Online betting accounted for $567 million — or 98.8 percent — of the total Colorado sportsbook handle.

Photo by Staff file
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Ken Pomponio

Ken is a fourth-generation Coloradan and career sports journalist with more than 30 years covering the gamut from the preps to the pros. A lifelong Front Range resident and son of 1960s Denver Broncos season-ticket holders, he is a long-time sports betting enthusiast whose insight and passion shine through in his coverage at PlayColorado.

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