New In-Play Betting System Coming To Circa Sports From DeckPrism

Written By Ian St. Clair on 01/21/2021 - Last Updated on July 13, 2022

Circa Sports is set to take in-play odds to a new level.

In the process, Colorado sports betting is once again at the forefront of the industry.

The sportsbook based in Las Vegas has announced an agreement with DeckPrism Sports to become the exclusive in-play odds provider in Colorado.

According to a press release, the agreement grants Circa Sports access to DeckPrism technology.

The release adds that as a result, Circa Sports will now offer customers in Colorado the fastest, most transparent, most accurate pricing, and most reliable in-play odds on the market.

Circa Sports launched its Colorado sports betting app on July 1. It was the first foray out of Nevada for the sportsbook.

Circa Sports also has a market share deal with Century Casinos in Cripple Creek.

Now with the agreement with DeckPrism, Circa Sports is upping the sports betting game in Colorado.

As Ed Miller, co-founder and chief architect of Las Vegas-based DeckPrism Sports, said in the release:

“We are thrilled to be working with a great brand like Circa Sports Colorado. And to partner with them in providing the fairest and most transparent in-game product on the market. Live in-game play has largely fallen short, leading to delays in what are supposed to be real-time odds and rejections of far too many bets. Our technology fixes those issues, offering bettors a much fairer vehicle for in-game wagering and allowing operators to capture more in-game action.”

What is DeckPrism?

DeckPrism offers both managed trading services and real-time pricing API, according to the release.

What makes all of it work is the company’s advanced technology. As the release states, that creates instant pricing and odds based on a proprietary algorithm, so bettors can confidently accept up-to-the-second odds and pricing with no delay.

This represents a significant leap forward for live sports betting in Colorado.

The experienced user in Colorado knows that it’s often slow, and sometimes comes with outdated or mistaken odds.

As the release points out, that antiquated in-game technology typically puts the bettors at a disadvantage since sportsbooks build in a delay to account for the shifting lines.

Bettors then have to wait while a sportsbook decides whether to accept the bet or not. The release adds that this often leads to rejected bets, and a loss of action, both of which are detrimental to bettors and sportsbook operators.

This is great news for the punters who can’t get enough Russian table tennis in the state. The fact users have a continued fondness for the sport shows they enjoy live betting.

The agreement between Circa Sports and DeckPrism will make in-play betting a much better experience for Colorado users.

As Matthew Metcalf, director of Circa Sports, said:

“DeckPrism has built an engine that will power in-game wagering far more effectively for companies like ours, which got into the sportsbook business to take bets. DeckPrism’s technology is second to none in creating odds that both we and our customers can trust. And that significantly improves the in-game experience for everyone.”

Photo by AP / David Zalubowski
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Ian St. Clair

Ian is an award-winning sports journalist and a University of Northern Colorado graduate. He’s a Colorado native and has over a decade of experience covering college and professional athletics. He broke into the gambling industry right as Colorado launched legal sports betting in 2020. Ian now manages the sites for some of the biggest gambling markets in North America and is an analyst for PlayColorado.

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