PointsBet Tees Up: TPC Colorado Championship Deal Latest All-In Push By The Sportsbook

Written By Ian St. Clair on 04/21/2021 - Last Updated on March 21, 2024

The run on golf and sports betting operator partnerships continues.

And it’s now teed up for Colorado sports betting.

PointsBet, TPC Colorado sports betting deal

PointsBet announced on Wednesday that it is the exclusive, official sports betting partner of Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes. It’s a multi-year deal that allows PointsBet to gain exclusive sponsorship opportunities for online and retail sports betting, daily fantasy and online casino gaming options. At least for now, Colorado doesn’t have an online casino option available for players.

As the press release notes, PointsBet will also garner brand visibility across on-course, in-person and digital assets. The sportsbook also has plans to introduce a “Stay Sharp Challenge.” As the release says, this will provide interactive activities from Tuesday-Sunday of the tournament week. Included in that is an onsite PointsBet Lounge that will offer food and beverage, seating and tables, and high-speed Wi-Fi for anyone on the grounds.

As for the event, the third annual TPC Colorado Championship is set for July 5-11 at the Heron Lakes golf course in Berthoud. The tournament features the PGA Tour’s next stars who play on the Korn Ferry Tour.

What’s awesome about the TPC Colorado Championship is that all proceeds benefit local charities, and that will remain the case. Since the event started in 2019, the release notes that it has generated more than $50,000 for local organizations.

As Johnny Aitken, PointsBet USA CEO, said in the in the release:

“PointsBet is the only major sports betting operator headquartered in Colorado. As a result, we take a great amount of pride in being able to invest and actively participate in the local community. We are thrilled to join forces with the TPC Colorado Championship team. They make a positive impact in our home state year after year. And they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA TOUR and NBC Sports. We look forward to innovating and contributing alongside TPC Colorado and the Korn Ferry Tour for years to come.”

PointsBet all-in on Colorado

This deal with the TPC Colorado is the latest in PointsBet’s attempts to take over the Colorado market.

Prior to its launch in November, the sportsbook did a remarkable job of getting its name in front of potential users.

On top of that, PointsBet is also making Denver the home of its U.S. headquarters, as Aitken noted earlier. The office is planned for LoDo in downtown Denver and will have upwards of 200 employees.

The multi-year partnership with the TPC Colorado Championship is the latest evidence PointsBet is all-in on Colorado.

According to Drew Blass, tournament director of the TPC Colorado Championship:

“We are excited to partner with PointsBet. PointsBet has an exciting vision for growing fan engagement and providing innovative sports betting products. This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament.”

TPC Colorado golf course

As for the golf course, it is pure Colorado.

As the TPC Colorado site notes, it’s the first ground-up golf course in Colorado in nearly 10 years. It’s also the only TPC in Colorado. The course was designed by Arthur Schaupeter Golf Course architects.

On top of the views of Longs Peak and the Rocky Mountains, the course features a 773-yard Par 5. That is the longest Par 5 in North America.

Photo by Dreamstime
Ian St. Clair Avatar
Written by
Ian St. Clair

Ian is an award-winning sports journalist and a University of Northern Colorado graduate. He’s a Colorado native and has over a decade of experience covering college and professional athletics. He broke into the gambling industry right as Colorado launched legal sports betting in 2020. Ian now manages the sites for some of the biggest gambling markets in North America and is an analyst for PlayColorado.

View all posts by Ian St. Clair