Smarkets Serving Up SBK Sportsbook As New CO Betting App Option

Written By Derek Helling on 06/04/2020

As the Colorado sports betting market steams into its second month, the number of options for Coloradans continues to grow. SBK Sportsbook is the latest addition to the fold.

While it’s yet another online sportsbook in CO, it’s the first US market for parent-company Smarkets.

The details on SBK Sportsbook in Colorado

Coloradans can now download either the Android or iOS app. Thanks to a market access deal with Bronco Billy’s Casino and Hotel in Cripple Creek, SBK Sportsbook is accepting wagers in CO.

Bettors should expect to find a full menu of sports currently available for wagering. That includes several esports leagues, Korean baseball, European soccer leagues, and Ukrainian table tennis competitions.

Because of its experience offering wagering in the United Kingdom, SBK Sportsbook is well-versed in different market types. Bettors can choose between futures, moneylines, parlays, props, spreads, and totals as CO law allows.

Bettors should note that, for the time being, mobile devices are the only way to access the sportsbook. SBK doesn’t have a website version for use in the US right now.

That may change in the future, however. Smarkets plans to expand into Indiana next. From there, if it continues to grow, it may invest in a desktop vertical.

Perhaps the most unique aspect of the SBK Sportsbook is its social element. That could set Smarkets’ CO sports betting app apart from the ever-growing crowd.

Smarkets focused on betting community building

HPL Digital Sport recently conducted a survey of US sports bettors. Among the findings was that over a third of bettors in the US wanted their sports betting experience to include a way to communicate with other users.

Additionally, over two-thirds want betting tips. SBK Sportsbook has a way users can satiate both of those desires using social tools within the app.

Using those features, app users can share tips, post their bets, and talk some trash. This not only adds an extra dimension to the betting experience but also can help Coloradans collectively up their wagering games.

By comparison, the social element of many of SBK’s competitors is shallow. For Smarkets’ US development team based in Los Angeles, however, social is a priority.

It will take more than a strong social game for SBK to become one of the dominant players in CO. That will require competitive odds and promotions along with significant marketing spend.

If SBK can manage those elements, however, it could become a major player in CO. The amount of action that it sees going forward will tell how much Coloradans value the social element.

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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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