If you put money on the Cincinnati Bengals to win the Super Bowl, congratulations, because money is coming your way. That is, if you used Colorado online sportsbook Betfred and placed your bet before 10 a.m. PT on Jan. 25.
Founder and chairman of Betfred, Fred Done announced on Jan. 26 that the company issued an early payout to all US bettors falling within the deadline – regardless of what the outcome of the remaining games on the NFL’s schedule would be. That included all online and retail bets placed.
The Bengals fell to the Kansas City Chiefs on Jan. 29, 23-20, in a thrilling sequel to 2022’s AFC Championship game, in Kansas City.
Why would Betfred bet big on the Bengals?
Typically, Colorado sportsbooks wouldn’t pay out betters ahead of time on a future as uncertain as who will be the next team holding the Lombardi trophy after winning this year’s upcoming Super Bowl. For Bryan Bennett, chief operating officer of Betfred USA Sports, it was simple.
In a press release, he stated:
“As a partner of the Bengals, we’ve had a special relationship with Bengals fans all season. After the team’s huge win on the road in Buffalo last week, we had seen enough to believe they’re the best team in the league. As a result, we made the decision to pay existing championship bets early as a goodwill gesture to fans and customers.”
Ahead of the 2023 AFC Championship game, Betfred let bettors who missed out on the payout have boosted +300 odds on the Bengals to win the championship for bets made before kickoff.
Betfred has a multi-year deal as the official sports betting partner of the Bengals.
More about Colorado online sportsbook, Betfred
Betfred is a sportsbook from Warrington, United Kingdom, operating over 1,500 betting shops in the UK. They have a presence in South Africa as well. The Betfred Group was created by Fred and Peter Done in 1967.
Betfred USA Sports, a subsidiary of Betfred Group, was established in 2019 as a Las Vegas-based sportsbook when the US betting market began expanding. Betfred USA Sports is available in:
- Arizona
- Colorado
- Pennsylvania
- Louisiana
- Maryland
- Ohio
- Virginia
- Washington
Regulatory approval for operation in Nevada is currently pending.
In Colorado, Betfred is an official partner of the Colorado Rockies and Denver Broncos. On Jun. 17, 2020, it became the ninth Colorado online sportsbook to go live.
Betfred has a presence at the Saratoga Casino Black Hawk. The Betfred Sportsbook features 1,400 square feet of space with an LED video wall and HD TVs, self-service betting kiosks, and lounging areas for patrons to enjoy their favorite sports and teams.
