Century Casinos has found its long-awaited third sports betting partner: Tipico.
The casino group already has partnerships with bet365 and Circa Sports. Circa Sports is the only sports betting app available live at Century, which went live in Colorado in July. However, there’s no word on when bet365 will go live.
The two in Cripple Creek are bet365 and Circa Sports. This one with Tipico is with Central City.
According to the news release, the company has already been approved for its master license in Colorado. The release adds that Tipico will complete the necessary application and approval process with the state.
The partnership between Century Casinos and Tipico will be for 10 years. The deal includes a one-time, market-access fee that Tipico will pay upon signing the contract.
Adrian Vella, the managing director of US business at Tipico:
“Tipico is thrilled to partner with Century Casinos — a highly respected name in North American casino entertainment to bring our fully mobile sports betting experience to Colorado and introduce sports fans throughout the state to our brand and proprietary technology.”
What is Tipico?
Tipico is a US sportsbook that got its start in Europe in 2004.
According to the release, as the leading sports betting provider in Germany and one of the top sports betting companies worldwide, the company offers digital and mobile betting entertainment across 30 different sports.
It also invests heavily in the development of technologies that make the sports betting experience better and safer, placing the highest value on player protection, according to the release.
The state of New Jersey currently licenses Tipico.
Erwin Haitzmann and Peter Hoetzinger, co-CEOs of Century Casinos, said in the release:
“We are very excited to be partnering with Tipico Sportsbook, one of the top sports betting companies in the world, and we look forward to a long and prosperous relationship. The Colorado Division of Gaming has done an excellent job launching sports betting and we believe Colorado will be an ideal market for Tipico as they continue their expansion and growth in the United States.”
As for Colorado, the August handle shows why sportsbooks are eager to get into the sports betting Colorado market.
In the fourth month of Colorado sports betting, handle jumped 117% from July.
The total handle for August was $128.6 million, up from $59.2 million in July.