CEO: CO Sportsbook Launch Is ‘Christmas in September’

Written By Ian St. Clair on 09/17/2020 - Last Updated on December 1, 2021

When the Carousel Group and announced its plans to launch in Colorado, the common response was, “Who?”

Followed with, “that’s a great name for a sports betting app.”

Since then, the European company has announced its ambitious plans for the US. Colorado is the first market it will enter, with plans to enter five more states by the end of 2021.

The first test is the Colorado sports betting market.

As of Wednesday, is now available in the Centennial State. is currently web-only; however, the book plans to have an app for iOS and Android users by the end of next week.

You can start today by registering on the website. It takes less than two minutes to sign up and transfer money into your account.

The launch of brings the total to 15 Colorado sports gambling apps now live in the state since sports betting went live on May 1.

The CO sportsbook has a partnership with Johnny Nolon’s Casino in Cripple Creek to bring sports betting to the Centennial State. The deal got approval earlier this year. However, does not plan to open a retail sportsbook.

PlayColorado spoke with CEO Daniel Graetzer for a Q-and-A about the Colorado launch and the company’s plans for the future. Colorado launch


PlayCO: How exciting is it to launch?

Graetzer: We are incredibly excited to unveil to the United States; it feels like Christmas in September. This project is the culmination of years of planning and hard work, and finally, we get to see our product live in the booming Colorado market.

PlayCO: What will make stand out in the market?

Graetzer: offers some of the best odds and highest limits in the market, meaning we offer great value for customers and we won’t kick out players just because they are winning.

We are also obsessed with user experience and developing great end-user products, so keep a close eye on as we will be building some incredible features over the coming months and years.

Our inaugural promotion will provide customers an entire week of bonus betting. If they win, fantastic, but if they lose, we’ll be refunding up to $500 of wagers for an entire week.

PlayCO: What have the first few months shown you about the Colorado market?

Graetzer: They’ve proven exactly what we expected … that there’s an insatiable appetite for sports betting in Colorado. This is a diehard sports state, and we couldn’t be more pleased that our maiden voyage to the US will be aboard the Centennial ship.

PlayCO: What are your expectations/hopes going forward?

Graetzer: Our expectations are sky-high, but also realistic. We understand the competition in Colorado and across all licensed states is strong, but we’re confident that with our experience and resources, we’ll soon become one of the most utilized, most loved and most reputable sportsbooks in Colorado and beyond.

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Ian St. Clair

Ian is an award-winning sports journalist and a University of Northern Colorado graduate. He’s a Colorado native and has over a decade of experience covering college and professional athletics. He broke into the gambling industry right as Colorado launched legal sports betting in 2020. Ian now manages the sites for some of the biggest gambling markets in North America and is an analyst for PlayColorado.

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