Tipico Selects Denver As Site For New US-Based Technology Hub

Written By Derek Helling on 09/09/2021
Tipico US technology hub

Another Colorado sportsbook that has its headquarters outside the United States will make the Centennial State its base of operations in this country. A new Tipico U.S. technology hub will raise the profile of Denver in the legal sports betting industry as well.

The German gambling company announced its selection of Denver in coordination with Colorado Gov. Jared Polis‘ office on Wednesday. It represents another Tipico investment into growing its business in North America.

Details of the Tipico US technology hub announcement

Tipico is set to make Denver the center of its U.S. operations. In addition to Colorado, Tipico accepts wagers from eligible bettors in New Jersey. According to a press release, Tipico plans to create 441 new jobs over the next eight years.

Gov. Polis’ office says that the average salary for those jobs will be over $96,000. They will span the gambit of necessary roles for a gambling company. That includes customer service, finance, IT, and marketing.

“Colorado voters voted to make Colorado one of the first states to legalize sports betting and use the revenue generated to protect our way of life and precious water resources that support our outdoor recreation economy and agricultural community,” Polis said in the release. “This move proves what we already know: Colorado is the best place to live and work and 441 new jobs will be created in Colorado thanks to this voter-driven decision.”

It’s unclear exactly where in Denver the hub will take residence. Also uncertain right now is whether it will be new construction or Tipico fitting out an existing space. Tipico has not announced when it hopes to begin hiring or open the hub, either.

Tipico isn’t the first foreign gambling company to make a home for its U.S. division in Coloardo. PointsBet Sportsbook has offices in Denver as well. Tipico aims to increase its presence among Coloradans in multiple ways.

Tipico continues its marketing push in the US

Despite being available in only two U.S. jurisdictions right now, Tipico has made waves in the sports betting industry. It closed a deal with Gannett Publishing of USA Today fame in late July. That made Tipico the exclusive odds provider of not only USA Today‘s network of online sports sites but the 46 newspapers it manages throughout the country as well.

Tipico’s increased presence in CO could mean that local sports fans could be the first to experience new innovations out of that partnership. As many of the new hires will focus on not only marketing but technological advancements with Gannett as a “media arm,” any new products could be available in Colorado first.

“We are thrilled to announce, in partnership with Gov. Polis, our intention to establish a Tipico Sportsbook technology hub in Denver, ” Adrian Vella, Tipico US Chief Executive Officer, said in the release. “From the world-class universities and collaborative technology community, down to the well-documented high quality of life in the state, every metric during our nationwide search pointed us right to Colorado. Now that football season is here and our sportsbook is live in the state, we’re confident that the deep pool of technology talent in Colorado will help us take the Tipico brand to the next level in the US.”

Examples might include new Denver Broncos coverage backed by Tipico and produced by Gannett. Integrations of Denver Nuggets-focused For The Win content into Tipico’s sports betting app is another possibility. Whatever form the relationship takes, many of the advancements for Tipico will be born in Colorado moving forward.

Photo by AP / David Zalubowski
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Derek Helling

Derek Helling is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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