William Hill is now a full-go in Colorado.
Dubbed “America’s leading sports betting company” in the release announcing the retail sportsbook at the end of July, the mobile sports betting app is live.
That brings the total to 13 Colorado sports betting apps and eight retail outlets.
The launch of the app comes just as Denver Broncos betting is about to hit full swing.
Give this to the UK-based and founded sports betting company: It has the timing of its launches down.
Now the mobile version comes right before the 2020 NFL season kicks off.
Whether the knowledge of the Colorado sports betting market on the retail side of things benefits the mobile version remains to be seen.
What Colorado users can expect from William Hill
As the William Hill site mentions, in 2012, the company established William Hill US. That put a focus on retail and mobile operations in Nevada. According to the site, it is now the largest sports betting business in the USA.
The William Hill app offers a sense of ease to Colorado sports bettors with their user-friendly platform. It allows bettors to establish new account wagering, make cash deposits and much more.
William Hill will also provide localized futures and odds catered specifically to the Colorado market.
Mile high expectations for Colorado market
The addition of another big name sportsbook in Colorado should excite users of all experience levels.
That’s just at the start of the Rockies and MLB season.
The Denver Nuggets and NBA also were only a few games into their return-to-play in Orlando.
The Colorado Avalanche and the NHL didn’t begin play until early August.
So, the August handle will give the state and the country a pretty good indication of this market’s capabilities.