William Hill Launches Mobile Sports Betting App In Colorado

Written By Ian St. Clair on 09/09/2020 - Last Updated on January 27, 2021

William Hill is now a full-go in Colorado.

Dubbed “America’s leading sports betting company” in the release announcing the retail sportsbook at the end of July, the mobile sports betting app is live.

That brings the total to 13 Colorado sports betting apps and eight retail outlets.

The William Hill sports betting app is available for Colorado users on iOS and Android.

The launch of the app comes just as Denver Broncos betting is about to hit full swing.

Give this to the UK-based and founded sports betting company: It has the timing of its launches down.

The launch of the retail sportsbook at the Isle Casino Hotel and Lady Luck Casino in Black Hawk came right at the return of the Colorado Rockies and MLB.

Now the mobile version comes right before the 2020 NFL season kicks off.

Whether the knowledge of the Colorado sports betting market on the retail side of things benefits the mobile version remains to be seen.


What Colorado users can expect from William Hill

As the William Hill site mentions, in 2012, the company established William Hill US. That put a focus on retail and mobile operations in Nevada. According to the site, it is now the largest sports betting business in the USA.

The William Hill app offers a sense of ease to Colorado sports bettors with their user-friendly platform. It allows bettors to establish new account wagering, make cash deposits and much more.

William Hill will also provide localized futures and odds catered specifically to the Colorado market.

Mile high expectations for Colorado market

The addition of another big name sportsbook in Colorado should excite users of all experience levels.

The release of the July sports betting handle is the tip of the iceberg. The state brought in $59.18 million, up 55% from June. That already puts the Colorado sports betting revenue in the top five.

That’s just at the start of the Rockies and MLB season.

The Denver Nuggets and NBA also were only a few games into their return-to-play in Orlando.

The Colorado Avalanche and the NHL didn’t begin play until early August.

So, the August handle will give the state and the country a pretty good indication of this market’s capabilities.

Now you throw in the start of the Broncos season and NFL betting … and you add a major sportsbook like William Hill? William Hill is now full-go, and so is the Colorado market.

Ian St. Clair Avatar
Written by
Ian St. Clair

Ian is an award-winning sports journalist and a University of Northern Colorado graduate. He’s a Colorado native and has over a decade of experience covering college and professional athletics. He broke into the gambling industry right as Colorado launched legal sports betting in 2020. Ian now manages the sites for some of the biggest gambling markets in North America and is an analyst for PlayColorado.

View all posts by Ian St. Clair