The state of Colorado is on pins and needles.
No, no, this isn’t about the presidential election.
This is about the next sports betting Colorado apps to launch.
The month of October has been eerily quiet in terms of the sportsbooks to go live.
Look for that to change once the election coverage starts to fade into the rear mirror … however slowly that may take.
In light of that, here are the next apps that we expect to launch in the CO sports betting online market over the next few weeks.
This is by no means scientific. It’s one of those “best guesses.” To tie in a gambling reference, it’s a roll of the dice. However, we’re pretty sure these three mobile apps will launch next.
PointsBet
The PointsBet sportsbook reached an agreement with Double Eagle Casino in Cripple Creek in late July 2019. That was one of the first partnerships announced in the state.
It’s also likely that the app will be the next to launch in Colorado.
In fact, PointsBet CEO Sam Swanell said at the end of October that its “very close” to offering sports betting in Colorado.
How close?
Swanell said next month (meaning November).
PointBet has already made a splash in the state by announcing its partnership with Kroenke Sports & Entertainment (KSE) and the University of Colorado. KSE owns the Colorado Avalanche, Denver Nuggets, Colorado Mammoth and newly-renamed Ball Arena.
Once the app is live, it’s expected that PointsBet will have a mobile and retail sportsbook in Colorado.
SuperBook
This is one that some thought might happen sooner.
But the anticipation continues to grow around the launch of the SuperBook.
It was announced in April that the SuperBook will pair up with the Lodge Casino to provide both an online and on-site sportsbook option to prospective bettors. The retail sportsbook in Black Hawk will mirror SuperBook’s Las Vegas operation, just on a smaller scale.
The SuperBook is one of the largest and most successful sportsbooks in America, currently operating throughout Nevada via mobile betting and at its flagship location at the Westgate Las Vegas Resort & Casino.
When the SuperBook does launch in Colorado, sports bettors can expect its renowned SuperContest. That, of course, is pending Colorado Gaming Commission approvals.
PlayUp
PlayUp announced its intentions to get into the U.S. in early July.
The first state on its expansion out of Australia is Colorado.
The initial goal for its launch in the market was early September before the Denver Broncos and NFL season.
That obviously hasn’t happened yet.
That could change this month.
PlayUp is known for its Australian sports betting, fantasy sports and fixed-odds horse betting.
It has a market deal with Bull Durham in Black Hawk to bring sports betting to the state.
Once it does go live, PlayUp will look to play the disrupter role.
As U.S. CEO Laila Mintas said in July:
“I want PlayUp to be seen as innovative. A young and fresh company that comes in and wants to disrupt the market. We don’t want to come in and copy and paste what’s out there already. We want to disrupt the market.”
If you just asked: What about Barstool?
Look for the app to launch in the first quarter of 2021.
For those who want their Barstool fix, the retail shop at the Ameristar is now open.
The last month or so has been quiet on the Colorado launch front.
Look for that to change over the next few weeks.
